Privacy Policy

1. Who We Are & Overview

Zenit (“we”, “us”, “our”), operated under MarketWise Technologies, provides an AI-powered marketing intelligence, content generation, and creator marketplace platform accessible at https://zenit.social (the “Platform”).

We are committed to protecting your privacy and ensuring transparency in how personal data, brand data, and connected third-party social metrics are collected, processed, and safeguarded. For any questions or privacy inquiries, contact our Data Protection Team at info@zenit.social.

2. Information We Collect

We collect information in the following categories:

4. Meta & Instagram API Data Usage

When you link your Instagram professional or business account, Zenit accesses public profile data, media insights, story metrics, and engagement statistics via the official Meta Graph API:

• BrandBrain Ingestion: Historical post formats and top-performing hooks are analyzed to align AI copy with your brand voice.
• Publishing: Scheduled or drafted posts and reels are published only with your explicit direction.
• Meta Terms Compliance: We strictly adhere to Meta Platform Terms and Developer Policies. You can disconnect your account anytime to permanently delete cached tokens.

5. How We Use Your Data

• To provide, operate, and maintain the Zenit platform and features.
• To generate customized social media strategies, captions, hooks, and content plans.
• To facilitate creator and influencer discovery and collaboration workflows.
• To send critical system notifications, billing updates, and security alerts.
• To monitor platform stability, detect fraud, and enforce our Terms of Service.

6. Third-Party Sub-Processors

We work with industry-standard, SOC-2 compliant infrastructure and technology providers:

Transfers outside India: some of these providers process data on servers outside India (for example in the United States). We only share what each service needs — for instance, AI providers receive your brand and content inputs, not your phone number — and transfers are made as permitted under Section 16 of the DPDP Act, 2023.

7. Data Security & Token Encryption

We implement comprehensive security controls to protect your data:

• OAuth Token Encryption: All third-party access tokens and refresh tokens (Google, Meta, LinkedIn) are encrypted at rest using AES-256-GCM encryption.
• In-Transit Encryption: All communication between your browser and our servers uses TLS 1.3 / HTTPS encryption.
• Access Controls: Strict role-based access controls (RBAC) and network firewalls safeguard database clusters.
• Password Hashing: Passwords are cryptographically hashed using salted bcrypt.
• Session Control: Changing or resetting your password, or choosing “Log out everywhere”, ends all of your other sessions.
• Breach Notification: If a personal data breach affects you, we will inform you and the Data Protection Board of India as required by the DPDP Act, 2023 and its Rules.

8. Data Retention & Deletion

We retain personal and brand data for as long as your account remains active.

You can delete your account yourself at any time from Account settings → Your data & privacy → Delete account, or by emailing info@zenit.social. Deletion immediately erases your profile, contact details, connected social-media tokens, bank/UPI payout details, portfolio and AI insights, and signs you out everywhere.

Records we are legally required to keep — payments, invoices and completed deal amounts — are retained, with your personal details removed, only for as long as Indian tax and accounting law requires.

9. Your Privacy Rights

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), GDPR, and other privacy regulations, you have the right to:

• Access and review all personal and brand data stored about you.
• Request correction or rectification of any inaccurate information.
• Request erasure or account termination.
• Withdraw consent for third-party social integrations or marketing communications.
• Export your content and strategy data in standard formats.
• Nominate another person to exercise these rights on your behalf in case of death or incapacity.

Use Account settings → Your data & privacy to download your data, change cookie consent, log out of every device or delete your account. For anything else, write to the Grievance Officer below.

Cookies: we use essential cookies to keep you signed in. Marketing cookies (the Meta Pixel) are loaded only if you accept them in our cookie banner, and you can withdraw that consent any time via “Cookie settings” in the site footer.

Children: Zenit is only for people aged 18 and over, and everyone confirms this when signing up. We do not knowingly process children's personal data; if we learn an account belongs to someone under 18, we delete it.